For many of us, there’s more in a cup of coffee than a rousing jolt of caffeine. There’s comfort. There’s community. There is, perhaps, even a sense of identity. That may be true for none of us more so than millennials, whose insatiable jones for java, it seems, is behind a global surge in demand for coffee, bringing it to an all-time high.
One particularly popular way to get your java is cold brew. The beloved drink of coffee snobs everywhere has gone mainstream. Cold-brew sales have grown exponentially in just one year's time, and it's showing no sign of stopping. It’s not the same as iced coffee, which is just regular coffee poured over ice, naturally. No, there is an art and a science here. Cold brew is made when coffee beans are steeped in cold or room-temperature water for 12 to 24 hours. Like a big tea bag, only with coffee.
Some cold-brew lovers brag that their magical caffeinated elixir not only tastes better than the regular hot stuff, but it's healthier, too. So, what's the deal? Let's cut through the coffee confusion...
1. CAFFEINE CONTENT
Thanks to the long steeping process, cold brew’s coffee-to-water ratio is reckoned to be approximately 1:60. This compares with the usual drip coffee ratio of around 1.20. Whoa ! That’s a lot of caffeine right there.
Heat is not used when making cold-brew coffee, so there trends to be less of the strong, sometimes bitter taste found with drip coffee. The acid found in coffee grounds are predominantly extracted at higher temperatures, giving cold brew a relatively smoother, less acidic taste. Because of this, people with more sensitive stomachs or acid reflux tend to tolerate cold brew better.
3. LOSE WEIGHT
Thanks to its high caffeine content, cold brew coffee can help you lose weight. How? Well, by drinking a cup of cold brew following a workout, you'll increase your post-energy expenditure, or after-burn effect. The after-burn effect is the term used to describe the body's ability to continue burning calories after exercise.
4. GET SMARTER
The caffeine contained in a cup of Macobrew increases the flow of blood to your brain, thus boosting your cognitive function. Research carried out by the Human Nutrition Research Center on Aging shows that the bio active compounds found in coffee can reduce cognitive deficits, as well as improving motor function.
5. LIVE LONG !
Exciting recent research claims that drinking a daily cup of cold brew can be good for your health and may even lengthen your life. How come? Well, coffee increases the body's fat-burning capabilities, increases insulin sensitivity, and decreases the risk of dementia !
6. LOOK YOUNGER
Coffee is reputedly the best natural beverage for anti-aging effects. That's because of those antioxidants again ! Anti-oxidants can help to protect your skin fro harmful chemicals found in the air and from the sun's damaging UV rays, helping to keep your skin supple, moisturized and youthful.
Do you still need more reasons to drink cold brew ? Order MacoBrew cold brew packs today ! CLICK HERE